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Contractor Marketing & Growth Insights

Actionable strategies, digital marketing guides, and news to help roofing, HVAC, plumbing, and home service businesses generate more calls and revenue.

Google Ads optimization for contractors
Google Ads
calendar_today Oct 12, 2024 schedule 6 min read

How to Stop Wasting Money on Google Ads: A Contractor's Guide

Many home service businesses waste up to 40% of their ad spend on wrong keywords. Here is how to audit your negative keywords list and increase your quality score today.

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Google Guaranteed Badge verification
Local Services Ads
calendar_today Oct 08, 2024 schedule 8 min read

Understanding Google Guaranteed: Eligibility & Cost Per Lead in 2026

Learn what the green badge means, how the background check process works, and how to successfully dispute bad phone calls to get refunds from Google.

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High converting contractor website design
Contractor Marketing
calendar_today Sept 30, 2024 schedule 5 min read

The 3 Critical Website Features That Turn Traffic into Booked Jobs

A contractor website shouldn't just look pretty. It needs to load in under 2 seconds, display prominent click-to-call buttons, and have a friction-free form. We break down the checklist.

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